User & Content Analytics Terms

User Analytics

Accounts Created: The total number of new user accounts (first time users) created over the selected date range. 

User Sessions: The total number of user sessions (activity) in the tool over the selected date range. A session is defined as a period of time (3 hours) within which a user is actively engaged in the tool. 

Note: A user engaged in any activity in the tool within a 3-hour period counts as 1 user session. Each user can have up to 8 user sessions within a 24-hour period. 

Unique Users: The total number of individual users (unique users) over the selected date range. 

Note: A user that logs into the tool within the selected date range counts as 1 unique user. 

Content Analytics 

New (Content): The total number of new content (Ideas, Pages, Campaigns, Portfolios) created over the selected date range. 

(Content) Views: The total number of content views over the selected date range. A view is defined as a period of time (3 hours) within which users are actively viewing content in the tool.

For example, a user who views an Idea 10 times within a 3-hour period will only counts as 1 view. This means that each piece of content (Idea, Page, Campaign, Portfolio) can have up to 8 views within a 24-hour period. 

(Content) Likes: The total number of Likes your content type received over the selected date range. 

(Content) Comments: The total number of Comments your content type received over the selected date range.